|本期目录/Table of Contents|

内蒙古主流媒体民族文化传播的框架分析——以“中国·内蒙古草原文化节”报道为例(PDF)

《内蒙古大学学报(社会科学版)》[ISSN:1000-9035/CN:22-1262/O4]

期数:
2015年03期
页码:
103-110
栏目:
其他
出版日期:
2015-06-20

文章信息/Info

Title:
The Frameworks of National Cultural Communication on the Mainstream Media of Inner Mongolia——The Reports on the Grassland Cultural Festival as an Example
作者:
刘艳婧 高炜
内蒙古大学文学与新闻传播学院, 内蒙古 呼和浩特 010021
Author(s):
LIU Yan-jing
College of Literature and Journalism, Inner Mongolia University, Hohhot 010021, China
关键词:
民族文化传播框架叙事
Keywords:
National culturecommunicationframeworknarration
分类号:
G206.2
DOI:
-
文献标识码:
-
摘要:
内蒙古的主流媒体对草原文化节的报道主要以文化类议题为主;在叙事框架上,媒体的落脚点都在构筑草原文化节的盛况和内蒙古文化大区的形象上,广泛采用了"以正面报道为主"的基调、叙述的话语形式和光辉泛化的修辞手法,多数媒体较为重视图片对传播效果的辅助功能。未来可以考虑从突破民族文化传播的宣传范式、提高民族文化传播的议程设置能力和丰富民族文化传播的方式及手段等方面来优化传播效果。
Abstract:
Reports on the Grassland Cultural Festival made by the mainstream media of Inner Mongolia are mainly about cultural issues. In terms of narrative frameworks, the media mainly focus on depicting the grand occasion of the Grassland Cultural Festival and shaping the image of Inner Mongolia as a "Culture Power". The "positive coverage-based" keynote and narrative style are chosen, and glittering generality as a rhetoric method is adopted by the media to make reports on the Grassland Culture Festival. Most of the media highlight supporting efforts of pictures on communication effects. It is advised that in the future, communication effects should be improved by the following ways and means: using new publicity modes of national cultural communication, improving the agenda-setting skills in national cultural communication, and enriching channels of national cultural communication.

参考文献/References

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[2] Goffman E. Frame Analysis: An Essay On The Organization of Experience[M]. New York: Harper&Row, 1974.
[3] Gamson, W. A.. A Constructionist Approach to Mass Media and Public Opinion[J]. Symbolic Interaction, 1988,11(2).
[4] 张洪忠.大众传播学的议程设置理论与框架理论关系探讨[J].西南民族学院学报(哲学社会科学版),2001,(10).
[5] 〔美〕托德·吉特林.新左派运动的媒介镜像[M].张锐译,胡正荣校.北京:华夏出版社,2007.
[6] 吴瑛.文化对外传播:理论与战略[M].上海:上海交通大学出版社,2009.
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备注/Memo

备注/Memo:
收稿日期:2015-1-26;改回日期:。
基金项目:国家社会科学基金项目(项目批准号:12XXW005);内蒙古哲学社会科学规划项目(项目批准号:10B059)
作者简介:刘艳婧,女,内蒙古赤峰市人,内蒙古大学文学与新闻传播学院,讲师,博士;高炜,男,山西保德县人,内蒙古大学文学与新闻传播学院,教授。
更新日期/Last Update: 1900-01-01