|本期目录/Table of Contents|

一种基于DEA的大型超市选址合理性评价方法——以天津市内六区22个大型超市为例(PDF)

《内蒙古大学学报(社会科学版)》[ISSN:1000-9035/CN:22-1262/O4]

期数:
2015年02期
页码:
86-94
栏目:
经济学研究
出版日期:
2015-04-10

文章信息/Info

Title:
A Method for Evaluating the Rationality of Location of Supermarkets Based on DEA——A Case of 22 Supermarkets from Six Center Districts in Tianjin
作者:
安建业1 马占新2 彭湘伟1 杨侦誉1
1. 天津商业大学理学院, 天津 300134;
2. 内蒙古大学经济管理学院, 内蒙古 呼和浩特 010021
Author(s):
AN Jian-ye1 MA Zhan-xin2 PENG Xiang-wei1 YANG Zhen-yu1
1. School of Science, Tianjin University of Commerce, Tianjin 300134, China;
2. School of Economics and Management, Inner Mongolia University, Hohhot 010021, China
关键词:
大型超市选址综合评价数据包络分析
Keywords:
Large supermarketlocationcomprehensive evaluationdata envelopment analysis
分类号:
F224.0
DOI:
-
文献标识码:
-
摘要:
大型超市选址的合理性研究是企业管理者关注的热点问题。选取消费能力、交通便利性、竞争压力和商业繁荣度四个评价指标,建立基于数据包络分析(DEA)的大型超市选址分析综合评价模型,对天津市内六区的22个大型超市选址的合理性进行分析的结果表明:天津市各大超市的顾客消费潜力差别明显,周边区域的公共交通资源需要完善,超市发展空间较大,同时应注重大型商业圈的打造。
Abstract:
The study of the rationality of location of supermarkets is a highlight issue concerned by enterprise management. This paper selects consumption capacity, traffic convenience, the pressure of competition and commercial prosperity as the evaluation indexes. Then, a mathematical model on the comprehensive evaluation of the rationality of supermarket location is established by using data envelopment analysis (DEA) theory. At last, the rationality of twenty-two supermarkets site selection in six center districts of Tianjin is analyzed by this method. The results show that difference of customer consumption potential is obvious, and the resources of public transport need to be improved. Besides, the development space of supermarket is larger and the building of large commercial center is taken seriously for Tianjin supermarkets.

参考文献/References

[1] 易学东.大型超市品牌形象对顾客忠诚影响的实证研究[J].大连理工大学学报(社会科学版), 2010, (3).
[2] Reilly, W. J. The Law of Retail Gravitation[M].New York: Knicker-bocker Press, 1931.
[3] Christaller, Walter. Die Zentralen Orte in Süddeutschland[M]. Jena:Fisher, 1933.
[4] Converse, P.D. New Laws of Retail Gravitation[J]. Journal of Marketing, 1949,14(3).
[5] Huff, D. L. A Probabilistic Analysis of Shopping Center Trade Areas[J]. Land Economics,1963, 39(1).
[6] Huff, D. L. Parameter Estimation in the Huff Model[EB/OL]. http://www.esri.com/news/arcuser/1003/files/huff. pdf, 2014-08-30.
[7] Shields, M. & Kures, M. Black Out of the Blue Light: An Analysis of Kmart Store Closing Decisions[J]. Journal of Retailing and Consumer Services, 2007, 14(4).
[8] Gabriel A. Picone, David B. Ridley, Paul A. Zandbergen. Distance Decreases with Differentiation: Strategic agglomeration by Retailers[J]. International Journal of Industrial Organization, 2009, (27).
[9] Hande Küçükaydin N. A. Competitive Facility Location Problem with Attractiveness Adjustment of the Follower: A Bilevel Programming Model and Its Solution[J]. European Journal of Operational Research, 2011, (208).
[10] Yingru Li, Lin Liu. Assessing the Impact of Retail Location on Store Performance: A Comparison of Wal-Mart and Kmart stores in Cincinnati[J]. Applied Geography, 2012, (32).
[11] Gwo-Hshiung Tzeng, Mei-Hwa Teng, June-Jye Chen, Serafim Opricovic. Multicriteria Selection for A Restaurant Location in Taipei[J]. Hospitality Management, 2002,(21).
[12] Semih Önüt,Tu?ba Efendigil, Selin Soner Kara. A Combined Fuzzy MCDM Approach for Selecting Shopping Center Site: An Example From Istanbul, Turkey[J]. Expert Systems with Applications, 2010, (37).
[13] Hikmet Erb?y?ka, Selami Özcana, Kaz?m Karabo?a. Retail Store Location Selection Problem with Multiple Analytic Hierarchy Process of Decision Making an Application in Turkey[J]. Procedia-Social and Behavioral Sciences, 2012,(58).
[14] ?mail Önden, Ceyda Güngör ?en, Alper?en. Integration of Integer Programming with GIS Analyzing Abilities for Determining the Convenience Levels of Retail Stores[J]. Procedia-Social and Behavioral Sciences, 2012, (62).
[15] Rafael Suárez-Vega, Dolores R. Santos-Peñate, Pablo Dorta-González. Location Models and GIS Tools for Retail Site Location[J]. Applied Geography, 2012,(35).
[16] Norat Roig-Tierno, Amparo Baviera-Puig, Juan Buitrago-Vera, Francisco Mas-Verdu. The Retail Site Location Decision Process Using GIS and the Analytical Hierarchy Process[J]. Applied Geography, 2013, (40).
[17] 邓世文. 中国城市商业网点布局研究[J].人文地理,1999,(14).
[18] 许学强,周素红,林耿. 广州市大型零售商店分布分析[J].城市规划,2002,(7).
[19] 戴晓爱,仲凤呈,兰燕,刘珊红. GIS与层次分析法结合的超市选址研究与实现[J]. 测绘科学,2009,(1).
[20] 罗晓光,何永男,李永鹤. 城市大型超市网点布局研究——以哈尔滨为例[J].城市发展研究,2011,(1).
[21] 李伯华,陈 佳,刘沛林. 地方性中心城市大型连锁超市区位选择的微观机制研究——以衡阳市香江百货连锁超市为例[J]. 地域研究与开发,2012,(5).
[22] 肖琛,陈雯,袁丰,程绍铂. 大城市内部连锁超市空间分布格局及其区位选择——以南京苏果超市为例[J]. 地理研究,2013,(3).
[23] 马占新.数据包络分析方法的研究进展[J].系统工程与电子技术,2002,(3).
[24] 马占新.数据包络分析模型与方法[M].北京:科学出版社,2010.
[25] 马占新,马生均. 基于样本评价的广义数据包络分析方法[J].数学的实践与认识,2011,(21).
[26] 马占新.广义数据包络分析方法[M].北京:科学出版社,2012.

备注/Memo

备注/Memo:
收稿日期:2014-10-9;改回日期:。
基金项目:国家自然科学基金(项目批准号:71261017);天津市教委社科重大项目(项目批准号:2012ZD35);国家大学生创新创业训练计划(项目批准号:201210069002)
作者简介:安建业,男,内蒙古乌兰察布市人,天津商业大学理学院,教授;马占新,男,蒙古族,内蒙古乌兰浩特市人,内蒙古大学经济管理学院,教授;彭湘伟,男,甘肃兰州市人,天津商业大学理学院,本科生。
更新日期/Last Update: 1900-01-01